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Privacy Policy

Ensuring your privacy is maintained

This Privacy Policy explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

This Privacy Policy applies to personal information that we collect:

  • When you visit www.firemind.io. 
  • If you are a staff member of one of our business customers, or of one of our clients’ customers, that uses our software (“Authorised User”).

We ask that you read the Privacy Policy in full to ensure you are fully informed, and check back occasionally to keep up-to-date with policy updates.

If you have any questions or concerns about our use of your personal information, please contact us.  Details can be found in the “Contact” section of our Website: www.firemind.io/contact/.

What does Firemind do?

Firemind is a Tech Consultancy who offers smart business solutions to support decision-making processes and effective day-to-day operations.  We are a team of experts who offer guidance, implementation, and support over multiple services including cloud migration and optimisation, workflow automation, data visualisation, and advanced analytics.

For more information about Firemind, please see the “About” section of our Website: www.firemind.io/about/.

What we collect

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect from you.

We may collect the following personal information about you:

  • Name and job title
  • Contact information including email address
  • Demographic information such as postcode, preferences, and interests
  • IP address, device type, unique device identification numbers, browser-type
  • Other information relevant to customer surveys and/or offers

We may ask you to provide your contact details in order to assist you with any questions or requests you submit to us regarding our software or services. If you contact us using the forms or contact details on our Website, or by emailing individual Firemind employees, we may collect a copy of that correspondence.

If you are an Authorised User, we will collect the details that you provide in order to create an account to access our software in connection with your employer’s service subscription.

When you visit our Website or use our software, we may collect certain information automatically from your device.  The information we collect may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location), and other technical information. We may also collect information about how your device has interacted with our Website or software, including the links clicked and pages accessed.

Collecting this information enables us to better understand our visitors and software users, where they come from, and what content on our Website or software is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.

From time to time, we may use your personal information, to ask you to complete surveys that we use to help us improve our software and services.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Some of this information may be collected using cookies and similar tracking technology (collectively, “Cookies”). 

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

You can find more information about cookies at:

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide.

Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or eBilling, cannot be provided.

Category 2: performance cookies

These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

By using our website, you agree that we can place these types of cookies on your device.

Category 3: functionality cookies

These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

By using our website, you agree that we can place these types of cookies on your device.

Category 4: targeting cookies or advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisations.

Our legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned.

We will normally collect personal information from you only: (i) where the processing is in our legitimate interests and not overridden by your rights; or (ii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you.

If we ask you to provide personal information to comply with a legal requirement, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not.

We collect and use your personal information on the basis of our legitimate interests in connection with:

  • the operation of our Website;
  • responding to any queries that you submit to us;
  • undertaking the marketing of our services through targeted campaigns;
  • recruitment activity;
  • detecting or preventing illegal activities

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us.  Details can be found in the “Contact” section of our Website: www.firemind.io/contact/.

Data retention

We retain personal information we collect from you where we have a legitimate business need to do so.  For example, for as long as necessary to provide you or your employer with access to our software or services, to keep in contact with you about our services or to comply with applicable legal, tax, or accounting requirements.

When we have no ongoing legitimate business need to process your personal information, we will delete it.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information and have the following data protection rights (subject to certain conditions and exemptions):

  • If you wish to access, correct, update, or request the deletion of your personal information, you can do so at any time by contacting us.
  • In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information or request portability of your personal information.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “opt-out” link in the marketing e-mails we send you.
  • Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time by contacting us.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

If you would like a copy of the information we hold about you, please write to the below address.  A small fee will be payable.

Firemind

The Business Terrace

King Street, Maidstone

ME15 6JQ

If you believe that any information that we hold about you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

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